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Flipkart and TechnoServe: In a bid to make life better for more than 7,000 people involved in farming in two Indian states, the Flipkart Foundation, a part of the Flipkart Group, is joining hands with TechnoServe, a non-profit organization. Together, they’re launching a program to boost Farmer Producer Organizations (FPOs) and create opportunities for farmers. This one-year project covers Maharashtra and Andhra Pradesh, training eight FPOs in Maharashtra and four in Andhra Pradesh. Their goal is to help over 7,000 people, including many women from farming families, lead better lives.
The project involves special workshops for FPO members. These workshops teach them about branding, marketing, and how to make their products look better on the market. They also learn about packaging, keeping food fresh for longer, and how to grow their businesses without harming the environment. Marketing experts are on hand to help the FPOs’ leaders and farmers with their strategies and any problems they might face.
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Farming
Rajneesh Kumar, the Chief Corporate Affairs Officer of the Flipkart Group, says this partnership with TechnoServe is about helping farmers and improving society. They want to give farmers in Maharashtra and Andhra Pradesh the knowledge and tools they need to grow their farms, be kind to the environment, and have better lives.
Krishnan Hariharan from TechnoServe India says many farmers struggle because they don’t know much about marketing, which means they don’t make much money. FPOs help them work together, but they could do even better with some help in marketing, branding, and packaging. That could help them sell more and lose less, making their farms more sustainable.
Flipkart, a big Indian online shopping company, believes in educating farmers. Through the Flipkart Foundation, they’re helping FPOs with marketing and branding advice. Their aim is to increase farmers’ incomes and support women in farming. By making FPOs stronger, they hope to help small farmers and rural communities.
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Paddy Farming
In the last year, the Flipkart Foundation has worked with many groups in different Indian states, including Andhra Pradesh, Assam, Haryana, Maharashtra, Karnataka, Telangana, Uttarakhand, Uttar Pradesh, and West Bengal. They’ve focused on helping people who don’t have many skills or advantages, across various areas, with the goal of reaching as many people as possible.
Flipkart Group is a big player in India’s online shopping world. It includes Flipkart, Myntra, Flipkart Wholesale, Flipkart Health, and Cleartrip. Since 2007, Flipkart has been bringing many sellers and small businesses into India’s online shopping world. They have a whopping 450 million registered customers and sell over 150 million products across many categories. With 1.1 million sellers on board, they’re all about helping Indians, creating jobs, and supporting entrepreneurs.
TechnoServe in India has been working with small farmers for 12 years in different areas. They’re currently working with over 60,000 small farmers in more than 15 areas in different Indian states. Their efforts have helped FPOs become successful businesses, giving farmers a better future. They’ve also worked on a project with Walmart, helping 30,000 small farmers in Uttar Pradesh and Andhra Pradesh over four years.
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